Resume
KELLY CARPER POLDEN
512.241.9296
KELLYCARPERCOMMUNICATIONS@YAHOO.COM
SUMMARY
Self-motivated Business and Communications Professional with extensive experience in
media relations, marketing communications, global event management, and crisis
communications. Recognized as a key contributor to international corporations as well as
start-up companies and small businesses. Thrives under pressure to consistently deliver
results to the bottom line.
PROFESSIONAL EXPERIENCE
KELLY CARPER COMMUNICATIONS, Johnson City, TX 8/2006-PRESENT
Principal, External Communications Consultant
Develop and implement external communication strategies for client companies, including
public and media relations, marketing communications, and integrated marketing and
sales solutions. Develop strategic business and communications plans for client
companies that are in start-up or re-branding mode.
CARPER FAMILY FARMS CORPORATION, State of Iowa 5/2006-PRESENT
President and Treasurer
Oversee management of 840 acres of Iowa farmland. Decision-maker for land production
and investments.
CAREMARK RX, INC., Nashville, TN 6/2005-7/2006
Vice President, External Communications
Provided leadership, management and expertise in the development and implementation of
an external communications program in support of the Company's mission and strategic
plan. Worked with sales and marketing to develop proactive health education and brand
enhancement programs for new and established products. Guided promotional PR
strategies and tactics. Defined and executed proactive external communications
strategies and managed the organization's media relations activities.
SPINAL CONCEPTS-AN ABBOTT LABORATORIES COMPANY, Austin, TX 10/2001-3/2005
Communications Manager/Communications Liaison to Abbott Corporate Affairs
Directed all aspects of division communications for a fast growing spinal implant start-up
company. Spearheaded advertising, marketing communications, surgeon relations,
media/public relations, websites, events, sales administration, medical education, sales
training and value added services.
Created communications department from ground up
SULZER ORTHOPEDICS, INC., A SULZER MEDICA COMPANY, Austin, TX 9/1994-10/2001
Director of Communications and Manager of Global Events
Responsible for multimillion dollar budget and all aspects of communications and global
events for an international medical device manufacturer, including advertising,
media/public relations, marketing communications, websites, crisis communications, and
global events.
Produced positive local, regional and national media stories and managed crisis
communications during a product recall, as media spokesperson for Orthopedic
Division
Launched a first-to-market hip device by developing and implementing an awarding
winning, multifaceted marketing campaign that garnered more than 150 media
stories across the country
Established global corporate identity and operations by blending cultures, improving
communications, and effectively managing staffs in Austin, Texas, and Baar,
Switzerland
SELF EMPLOYED, Austin, TX 6/1992-9/1994
Media/Public Relations Consultant
Writer, editor, and manager of special events while in graduate school. Clients included
Intermedics Orthopedics, Inc., (later known as Sulzer Orthopedics), Central Texas Cancer
Center, and St. David’s Medical Center. PR Chair for Children’s Miracle Network Telethon
benefiting Children’s Hospital of Austin.
ST. DAVID’S MEDICAL CENTER, Austin, TX 1/1989-
6/1992
Public Relations Manager
Responsible for media/public relations, publications and events for a 519-bed medical
center.
MAYO MEDICAL CENTER, Rochester, MN 2/1987-1/1989
Public Relations Assistant
Assisted with media/public relations, publications and events for a 791-bed Mayo
Foundation hospital.
EDUCATION
MA in Political Science, Texas State University, San Marcos, TX
Emphasis in Healthcare Policy and a Minor in Communications
BA in Journalism, Iowa State University, Ames, IA
ADDITIONAL EXPERIENCE
Marketing & PR volunteer, Hill Country Children’s Advocacy Center, Burnet, TX 2006-
present
Marketing & PR volunteer, Wild Basin Wilderness Preserve, Austin, TX 2003-2006
Board member responsible for marketing & PR, Wild Basin Wilderness Preserve, Austin,
TX 2005-2006
Five-plus years broadcasting experience including news anchor/city beat reporter for
National Public Radio affiliates
Announcer for several commercial radio stations during high school and college
News anchor for Iowa State University cable news show
Writer/co-producer of a promotional multimedia presentation for the Iowa State
University College of Agriculture
AWARDS
2000 National Clarion Award for the Sulzer Orthopedics Metasul Product Campaign
2000 Sulzer Innovation Award for the Sulzer Orthopedics Metasul Product Campaign
1997 Fort Worth Advertising Award for Intermedics Orthopedics Natural-Knee Campaign
1997 Runner-Up for the Sulzer Innovation Award for Overall Marketing
1993 Clarion Award for Women in Communications, Inc. Campaign
1993 Award of Excellence for Conference/Campaign Promotion, San Antonio WICI
1992 Best of Austin Award of Excellence for Campaigns, IABC
1992 Telstar Award of Excellence for Feature Writing, Texas Society of Hospital PR and
Marketing (TSHPRM)
1991 Telstar Award of Excellence for Internal Publications, TSHPRM
1991 Best of Texas Award for Magazine Articles, American Cancer Society-TX Division
kellycarpercommunications@yahoo.com
512/241.9296
512.241.9296
KELLYCARPERCOMMUNICATIONS@YAHOO.COM
SUMMARY
Self-motivated Business and Communications Professional with extensive experience in
media relations, marketing communications, global event management, and crisis
communications. Recognized as a key contributor to international corporations as well as
start-up companies and small businesses. Thrives under pressure to consistently deliver
results to the bottom line.
PROFESSIONAL EXPERIENCE
KELLY CARPER COMMUNICATIONS, Johnson City, TX 8/2006-PRESENT
Principal, External Communications Consultant
Develop and implement external communication strategies for client companies, including
public and media relations, marketing communications, and integrated marketing and
sales solutions. Develop strategic business and communications plans for client
companies that are in start-up or re-branding mode.
CARPER FAMILY FARMS CORPORATION, State of Iowa 5/2006-PRESENT
President and Treasurer
Oversee management of 840 acres of Iowa farmland. Decision-maker for land production
and investments.
CAREMARK RX, INC., Nashville, TN 6/2005-7/2006
Vice President, External Communications
Provided leadership, management and expertise in the development and implementation of
an external communications program in support of the Company's mission and strategic
plan. Worked with sales and marketing to develop proactive health education and brand
enhancement programs for new and established products. Guided promotional PR
strategies and tactics. Defined and executed proactive external communications
strategies and managed the organization's media relations activities.
SPINAL CONCEPTS-AN ABBOTT LABORATORIES COMPANY, Austin, TX 10/2001-3/2005
Communications Manager/Communications Liaison to Abbott Corporate Affairs
Directed all aspects of division communications for a fast growing spinal implant start-up
company. Spearheaded advertising, marketing communications, surgeon relations,
media/public relations, websites, events, sales administration, medical education, sales
training and value added services.
Created communications department from ground up
SULZER ORTHOPEDICS, INC., A SULZER MEDICA COMPANY, Austin, TX 9/1994-10/2001
Director of Communications and Manager of Global Events
Responsible for multimillion dollar budget and all aspects of communications and global
events for an international medical device manufacturer, including advertising,
media/public relations, marketing communications, websites, crisis communications, and
global events.
Produced positive local, regional and national media stories and managed crisis
communications during a product recall, as media spokesperson for Orthopedic
Division
Launched a first-to-market hip device by developing and implementing an awarding
winning, multifaceted marketing campaign that garnered more than 150 media
stories across the country
Established global corporate identity and operations by blending cultures, improving
communications, and effectively managing staffs in Austin, Texas, and Baar,
Switzerland
SELF EMPLOYED, Austin, TX 6/1992-9/1994
Media/Public Relations Consultant
Writer, editor, and manager of special events while in graduate school. Clients included
Intermedics Orthopedics, Inc., (later known as Sulzer Orthopedics), Central Texas Cancer
Center, and St. David’s Medical Center. PR Chair for Children’s Miracle Network Telethon
benefiting Children’s Hospital of Austin.
ST. DAVID’S MEDICAL CENTER, Austin, TX 1/1989-
6/1992
Public Relations Manager
Responsible for media/public relations, publications and events for a 519-bed medical
center.
MAYO MEDICAL CENTER, Rochester, MN 2/1987-1/1989
Public Relations Assistant
Assisted with media/public relations, publications and events for a 791-bed Mayo
Foundation hospital.
EDUCATION
MA in Political Science, Texas State University, San Marcos, TX
Emphasis in Healthcare Policy and a Minor in Communications
BA in Journalism, Iowa State University, Ames, IA
ADDITIONAL EXPERIENCE
Marketing & PR volunteer, Hill Country Children’s Advocacy Center, Burnet, TX 2006-
present
Marketing & PR volunteer, Wild Basin Wilderness Preserve, Austin, TX 2003-2006
Board member responsible for marketing & PR, Wild Basin Wilderness Preserve, Austin,
TX 2005-2006
Five-plus years broadcasting experience including news anchor/city beat reporter for
National Public Radio affiliates
Announcer for several commercial radio stations during high school and college
News anchor for Iowa State University cable news show
Writer/co-producer of a promotional multimedia presentation for the Iowa State
University College of Agriculture
AWARDS
2000 National Clarion Award for the Sulzer Orthopedics Metasul Product Campaign
2000 Sulzer Innovation Award for the Sulzer Orthopedics Metasul Product Campaign
1997 Fort Worth Advertising Award for Intermedics Orthopedics Natural-Knee Campaign
1997 Runner-Up for the Sulzer Innovation Award for Overall Marketing
1993 Clarion Award for Women in Communications, Inc. Campaign
1993 Award of Excellence for Conference/Campaign Promotion, San Antonio WICI
1992 Best of Austin Award of Excellence for Campaigns, IABC
1992 Telstar Award of Excellence for Feature Writing, Texas Society of Hospital PR and
Marketing (TSHPRM)
1991 Telstar Award of Excellence for Internal Publications, TSHPRM
1991 Best of Texas Award for Magazine Articles, American Cancer Society-TX Division
kellycarpercommunications@yahoo.com
512/241.9296
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